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ScaleUp 360° Track & Trace Case Studies

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Case Study:

Automotive HMI – Inefficiencies in the HMI development lifecycle

Watch Amit Kale, Portfolio Responsible – HMI Centre of Excellence & BD Manager Europe at Bosch Global Software Technologies as he discusses “how we can use automation to validate HMI development” during his session.

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Case Study:

The Role of Human Factors Research in Next Generation HMI Development for Commercial Vehicles

Watch Joseph Smith, Human Factors Lead & Specialist at Arrival Ltd. as he explores “the research continuum of virtual validation, simulator-based testing, controlled environment testing, and on-road evaluations to develop and create best in class HMI solutions” during his session.

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Solution Study:

Monetizing personalized content-first experiences the connected car

Watch Bob Dillon, Senior Vice President Automotive Connected Media at Xperi as he shows you “new engaging experiences for consumers / manufactures along with new monetization opportunities for OEMs” during his session.

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Case Study:

A spotlight on service design – the role of an explorative method in agile businesses

Fill in the form to view Anya Ernest, Exploration Lead – UX Service & Systems Design at Polestar as she discusses “the value of daring to test hypotheses and making use of data to validate, learn and keep moving forward” during her session.

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Car HMI Europe 2021 Case Studies

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Case Study:

UX approach & In Vehicle Infotainment System

Watch Laurent Nicolas, Human Factors & Ergonomics Team Manager for UX & HMI Department at
Stellantis as he discusses “Stellantis’ UX approach & Design of IVI’s HMI ans well as lessons learned” during his session.

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Case Study:

The Future of Voice in the Car

Watch Christian Bauer, Senior Business Development Manager for Alexa Auto at Amazon Germany as he explores “features consumers want to be able to control with the voice in their cars & the future of voice assistant as a co-pilot” during his session.

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Case Study:

Immersive Technologies at Daimler Trucks

Watch Friedrich Niehaus, HMI Project Manager & Developer at the Daimler AG as he shows you “the mobile UX exploration evaluation: from pen & paper to full VR simulation” during his session.