Case Study
Monday, September 23
04:00 PM - 04:30 PM
Live in Berlin
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Digitalized packaging in the pharmaceutical industry is undergoing a transformative shift, driven by the implementation of serialization regulations aimed at combating counterfeit drugs and enhancing supply chain transparency. This involves assigning unique identifiers to individual pharmaceutical products, enabling precise tracking from production to patient. The adoption of serialized packaging not only bolsters product safety and compliance with regulatory standards but also facilitates improved inventory management and reduces the risk of product recalls. The following issues will be discussed:
Michael Kinsella is Program Director Serialisation & Packaging at Servier. In his position he is responsible for managing Servier’s Global Serialization program delivery with transverse cooperate and international teams and ensuring global on-time program delivery for Europe, Gulf region, Russia (Pilot Working group member), S. Korea, US, China, India, Pakistan, Saudi Arabia and Egypt (National pilot member).