The presentation will present a use case, where the use of serialization data contributes to streamlining internal shopfloor processes, namely the Cold-Chain Tracking of pharmaceutical products covering the whole process from Drug Product to finish goods on a previously not possible granularity. The talk will give an insight how the integration of Serialization and Warehousemanagement beyond the regulatory requirements helps Roche to further digitize its shopfloor processes by making use of the benefits of its serialization strategy.