Serialization is a dynamic and evolving field, shaped by regulatory pressures, technological advancements, and the need for enhanced supply chain transparency. As the pharmaceutical industry adapts to these changing demands, a deeper understanding of the specific challenges and opportunities within aseptic carton serialization is essential. This session takes a focused approach to examining the role of aseptic cartons in enhancing drug and food safety, reflecting on lessons learned, and offering strategic insights into overcoming implementation complexities globally. Attendees will explore practical solutions to drive continuous improvement, foster innovation, and ensure compliance while keeping patient safety and operational efficiency at the forefront.