Alf Goebel is a C-level software sales and marketing executive, with strong operational experience specializing in high growth business in Europe and the US. Alf has extensive experience with Global Partnerships SAP and has held senior executive positions at a number of leading technology companies, including Snow Software and MSC Software.

As the leading provider for Level 3 and Level 4 Item Level Serialization, advanco has been offering extensive, holistic and mission critical solutions in the fields of supply chains as well as Track & Trace for more than 41 years. Advanco has been providing leading solutions for the cross-industry serialization of products, with particular focus on the global pharmaceutical industry more than 11 years. Our Development and Support team draws on over 4 decades of experience in the supply chain sectors, arming our customers with an industry-leading software platform, known as ARC. This end-to-end solution works seamlessly through manufacturing, packaging, and along the entire supply chain, featuring Track & Trace. The software is customized to suit current and future needs, while optimizing existing customer systems. The ARC solution offers maximum flexibility, extremely high security and governmental compliance, without sacrificing quality standards. The result provides our customers with a significant competitive advantage.