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Speaker

Meta He

Global Business Manager, Beijing Acctrue Technology

Meta He is currently the Global Business Manager | Track & Trace at Acctrue, Beijing HQ, China. Her area of main responsibilities are as followings:
1. Help global pharmaceutical clients export their medical products to China based on GS1 standards;
2. Seek for targeted markets and pharmaceutical clients offering tailored serialization and Track & Trace solutions for China market ;
3. Publicize Acctrue's seasoned capability in serialization and T&T under China NMPA compliance and GS1 applicable (not just EDMC/ Alicode);
4. Help pharmaceuticals realize switching from Alicode/EDMC to GS1 on their medicines for China market;
5.Involve in the serialization and T&T programs globally;
By active in such conferences, exhibitions, forums for pharma Serialization and Track & Trace, seek for partners who have already entered or are set to enter China market.

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Company

Beijing Acctrue Technology

Beijing Acctrue Technology Co., Ltd. (also known as Acctrue), a company specialized in serialization and track & trace, founded in Beijing, China in 2004, with business in over 20 countries and regions worldwide. Acctrue offers tailored serialization and Track & Trace solutions for pharmaceuticals, FMCG, industrial products etc. In the pharmaceutical industry, based on GS1 and EDMC standards, Acctrue is serving over 20,000 production lines among more than 3,000 pharmaceutical clients in China and 50 global pharmaceutical groups. The self-built system called LINKLINK Cloud based on GS1 standards, offering tailored T&T solutions complying with China's NMPA regulations, makes it possible to use GS1 standards on medical products exporting to China. Acctrue has emerged as a frontrunner in pharmaceuticals for China market, providing technically advanced, seasoned solutions and services for global pharmaceuticals in serialization and track & trace.Till now, Acctrue has been serving companies likeJnJ,Pfizer,Amgen,Gilead,Biogen,Bayer,MERCK,MSD,AstraZeneca,Septodont,GSK,Novartis,TEVA,Pohl-Boskamp, lansen...Sincerely looking forward to cooperation with more global pharamaceutical clients. Please kindly contact Meta He via email ( hewenyu@acctrue.com ) For more info, please visit www.acctrue.com/en.
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Pharma TRACKTS! smart.Serialization, Track & Trace 2026 is part of the Event Series. You can find more events here.
Date
November 23 – 24, 2026
Location
Maritim proArte Hotel
Friedrichstraße 151, Dorotheenstraße 65
10117 Berlin
Phone
+49 (0)30 52 10 70 3 0
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